PR and Branding- Chukwunweike Okolo

Public relations have influenced the lives of celebrities in many ways with branding being one of the most common aspects. Products such as shoes, perfume, clothes and so on have been recognised by the world through the help of celebrities who advertise these products through the media.

A good example of such celebrities is the football player David Beckham. Beckham as we all know is a popular football player that even those who do not watch sports recognise; however when non-football fans hear the name David Beckham one of the things that comes to mind is that he was one of the people that brought the torch to the London Olympics or an Armani underwear model. Although these companies used him to advertise his PR team has used this to further his career and to make his name more well known.

In the PR and branding sense Beckham has certainly made some products very famous in the world today like perfumes and Armani boxers; not to talk of being the face of unlikely products like Samsung and diet coke. It can be said that rather than being associated with the products the products are associated with Beckham. If you ask someone 'who's the guy in the underwear advert, or the new H&M advert?” 9 times out of 10 they're reply will be David Beckham. The branding of David Beckham doesn't stop with him but even his wife and family. Victoria Beckham has is associated with not smiling in pictures and has established her own clothing company by doing this. Even for press and advertisements she doesn't smile and change the branding of herself. Many of her celebrity friends say that she has a good sense of humour yet her PR team does not show this through her appearances as she always had the “pout” which is now associated with Victoria Beckham....even in her Spice girls days. Who could forget Posh spice?

Together they take the celebrity world by storm with celebrities wearing her clothing and men sporting his football T-shirts, as well as friends such as Tom Cruise and Eva Longoria it is pretty much impossible to forget who they are. Their PR team have used branding and advertising to their advantage by having things associated with them rather than being type cast or stereotyped with a certain product.

It is safe today that no matter where you are in the world, thanks to the PR team working overtime David Beckham and Victoria Beckham are taking the world by storm.

(picture taken from:
http://good-wallpapers.com/photos/14527)

(picture taken from:
http://david-victoria-beckham-news.blogspot.co.uk/p/victoria-and-david-beckham.html)