Many
may say that PR is the machine behind the celebrity. Is this true?
What exactly makes a celebrity? What is the difference between PR and
Celebrity?
So what is PR?
The public have many different perceptions of what PR is and what exactly public relation representatives do. Some associate PR with advertising, others associate PR with a celebrity persona and how they are perceived by the public. So with so many different opinions what exactly is PR? Are the representatives there on standby to save someone’s reputation when something goes wrong? Are the representatives there just to gain publicity? Even get in the way of gossip stories with statements such as ‘No comment.’
So in simple terms:
Public Relations (PR) concerns itself with the image of the client. A company, public personality or political person would need PR in order to create and maintain a positive image.
CIPR which stands for Chartered Institute for Public relations define PR as:
“Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.” see full quote here: here
So what is PR?
The public have many different perceptions of what PR is and what exactly public relation representatives do. Some associate PR with advertising, others associate PR with a celebrity persona and how they are perceived by the public. So with so many different opinions what exactly is PR? Are the representatives there on standby to save someone’s reputation when something goes wrong? Are the representatives there just to gain publicity? Even get in the way of gossip stories with statements such as ‘No comment.’
So in simple terms:
Public Relations (PR) concerns itself with the image of the client. A company, public personality or political person would need PR in order to create and maintain a positive image.
CIPR which stands for Chartered Institute for Public relations define PR as:
“Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.” see full quote here: here
So what is a celebrity?
There are many different opinions on what a celebrity is. There are those who deem the Hollywood A listers such as Brad Pitt, Angelina Jolie as celebrities because they work in the public eye and see the glamour. However with the emergence of reality television has raised the question: are there different types of celebrity? People like Mark Wright from The Only Way is Essex are now classed as celebrities with OK magazine, reporting on movements in their lives.
Example from Ok! Magazine: here
There are many different opinions on what a celebrity is. There are those who deem the Hollywood A listers such as Brad Pitt, Angelina Jolie as celebrities because they work in the public eye and see the glamour. However with the emergence of reality television has raised the question: are there different types of celebrity? People like Mark Wright from The Only Way is Essex are now classed as celebrities with OK magazine, reporting on movements in their lives.
Example from Ok! Magazine: here
Do
all these people who want their fifteen minutes of fame, class as a
celebrity? What does this mean in terms of PR?
It appears that people who are classed as Z list celebrities (not very famous, reality stars and the like) seem to have a more dominant PR team, they seem to release stories in the papers, DVDs for fitness all to keep their image whatever it may be in the public's attention, However those such as Jennifer Aniston, a Hollywood film star, seems to be keeping out of the public eye as much as she can, not releasing things to keep her image up. The only time she seems to want the attention is when promoting a film or television show.
This blog will help define these terms further, answering and asking the important questions that we need to think about as the public. What is more important the PR team behind the celebrity or the celebrity itself?
Is PR redundant without a high status celebrity image, or do celebrities rely on PR more than the public realise?
It appears that people who are classed as Z list celebrities (not very famous, reality stars and the like) seem to have a more dominant PR team, they seem to release stories in the papers, DVDs for fitness all to keep their image whatever it may be in the public's attention, However those such as Jennifer Aniston, a Hollywood film star, seems to be keeping out of the public eye as much as she can, not releasing things to keep her image up. The only time she seems to want the attention is when promoting a film or television show.
This blog will help define these terms further, answering and asking the important questions that we need to think about as the public. What is more important the PR team behind the celebrity or the celebrity itself?
Is PR redundant without a high status celebrity image, or do celebrities rely on PR more than the public realise?
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